Interest Media
Interest Media’s transformation is a perfect example of what Fireball does best: turning bold strategy and sharp design into real results. We don’t just make things look good—we build brands that win.
Brand Overhaul. Web Reinvention.
Award-Winning Results.
Interest Media operates one of the most powerful internally owned and operated networks of web properties in the U.S.—powered by exclusive first-party data. Their omni-channel solution connects some of the world’s biggest brands with the exact consumers they want to reach.
The Challenge
When Interest Media came to us, they had a single-page website, an outdated logo, and one lonely PowerPoint deck. The brand had massive potential—but no presence.
They needed more than a facelift—they needed a full-scale identity shift that matched the scale and sophistication of what they actually do.
Marketing Strategy
A strong brand needs more than a great logo—it needs rules, rhythm, and clarity. For Interest Media, we created a complete set of Brand Guidelines to ensure consistency from pitch decks to digital campaigns.
From internal teams to outside partners, everyone now speaks the same visual language… elevated, unified, unmistakably Interest Media.
With their new brand identity locked in, we refreshed all of Interest Media’s marketing and sales collateral, creating custom decks and one-pagers tailored to both Publishers and Advertisers.
Each piece was built with clarity, confidence, and conversion in mind. Whether it’s outlining partnership benefits or showcasing platform capabilities, the collateral now tells a cohesive, compelling story that reflects the caliber of the Interest Media network, and makes their value impossible to ignore.
Branding
We rebuilt their visual identity from the ground up—starting with a modern, powerful logo and a new brand system that elevated every touchpoint.
Website
From a single page to a sleek, high-performance site, we created a web experience that not only looked great but converted, earning industry recognition three years in a row.
The Results
2022 Best Advertising Mobile Website, Web Marketing Association
2022 Best Media Mobile Website, Web Marketing Association
2023 Best Media Website, Web Marketing Association
2023 Best Advertising Mobile Website, Web Marketing Association
2023 Certified™ by Great Place to Work®
2023 Best Companies to Work For in the Kansas City area by Ingram’s Magazine
2024 Best in CSS Mention
How KC’s Interest Media became one of the nation’s best places to work • The Pitch KC
Kansas City’s Advertising Agencies and Digital Marketing Firms • Kansas City Business Journal