Zodiac Labs
When Zodiac Labs came to us, they had a powerful vision but no identity. We stepped in to bring that vision to life—starting with a bold, future-ready brand that reflects their mission to dominate the custom gaming PC space.
A Brand Built to Break Barriers
Zodiac Labs is a custom gaming PC company built for performance, precision, and people who play to win. With roots in the Midwest and a passion for esports, they create high-powered machines tailored for gamers, streamers, and schools alike.
The Challenge
Zodiac Labs came to us as a brand-new company with a bold mission: to build the best gaming PCs on the market and shake up the esports and education space. But aside from the name, they had no identity, no website, no online presence, and no systems in place to capture leads or engage customers. They needed a full-scale launch—and a partner who could bring every piece together.
Marketing Strategy
From day one, we’ve acted as a true strategic partner to Zodiac Labs—helping them grow their audience, refine their messaging, and move fast in a competitive market. Their success is a direct reflection of the strategy and execution behind the scenes.
Branding
We knew the Zodiac Labs logo had to resonate with gamers who care about performance and style, while also appealing to parents and educators who value trust and professionalism.
We designed a mark that blends technical precision with bold simplicity: futuristic, clean, and versatile. It communicates power, quality, and a little attitude—just like the brand it represents.
Website
The Zodiac Labs website isn’t just a digital storefront—it’s the core of the customer experience. We designed and developed a sleek, high-performance ecommerce site that’s as powerful and accessible as the PCs it sells. The site is ADA-compliant, integrated with Hubspot, and optimized for speed across devices. It delivers clarity, confidence, and a frictionless buying experience.
Social Media Management & Media Buying
To grow Zodiac Labs into a recognizable name, we launched and now manage their presence across all major platforms—Facebook, Instagram, Threads, X, LinkedIn, and YouTube. Every post reinforces the brand’s voice: bold, informed, and just a little rebellious.
Our content strategy balances product highlights, behind-the-scenes glimpses, esports culture, and community-building moments. It’s not just about posting, it’s about creating an ecosystem where fans, gamers, and educators can connect with the brand daily.
The Results
- A bold new brand built from the ground up
- Fully accessible e-commerce website launched and is converting
- HubSpot CRM fully implemented with lead capture and automated workflows
- Social presence launched across 6 platforms and growing daily
- Targeted email campaigns driving return traffic and engagement
- A scalable foundation for long-term growth in gaming, esports, and education markets
Zodiac Labs is Bringing Pro-Level Esports PCs to the People • PCWorld Article
Zodiac Labs Is A System Builder With A Unique History • PCWorld YouTube Video
Small Business Standard of Excellence 2025 • Web Marketing Association