FAQs
You asked, we answered.
Working With Us
What does Fireball Agency do?
Fireball is a full-service marketing agency built around AI search visibility, helping brands get structured, cited, and trusted by AI assistants like ChatGPT and Gemini.
What industries do you work with?
Honestly, any of them. We've built our reputation with VC and PE-backed companies prepping for scale, acquisition, or sale, but bold brands come in all shapes: tech, consumer, B2B, nonprofit, you name it. If you're serious about growth, industry's rarely a dealbreaker.
Do you only work with big companies?
Nope. We work with brands that think big, whether they're just starting out or scaling up. If you're bold and ready to grow, we're in.
Do you work with clients outside of Kansas City?
Absolutely! While we're proudly KC-based, our clients are coast-to-coast and beyond. Good work knows no zip code.
Do we need a full rebrand or website overhaul to work with you?
Not usually. Most brands already have strong existing content and assets; what's often missing is better structure, not more volume.
Process & Terms
What's your process like?
We start with an audit using tools like the HubSpot AEO Grader, then build a strategy around our five-pillar framework before any content or campaigns go live.
What does onboarding look like in the first 30 days?
Fast. We start with a deep dive into your brand, goals, and current marketing stack, then map a strategy and start executing, usually within the first two weeks. No 90-day "discovery phase" purgatory.
How fast can we start?
As soon as you're ready. If there's space on the calendar and alignment on goals, we'll fire things up quick. To get started, send us a message with your goals and we will work from there!
Are we locked into a long-term contract?
We're retainer, goal-based because real growth takes more than a one-off project, but we don't do death-grip contracts. We keep our contract terms straightforward and goal-based.
How much do your services cost?
We don't believe in one-and-done. Fireball is a retainer-based agency because real results take more than a single project, they take consistency, strategy, and momentum. Most of our monthly retainers range from $10K to $40K, depending on scope and goals. We keep pricing straightforward with fixed costs and goal-based contracts. No fluff. No surprises. Just a partnership that delivers.
AI Search & HubSpot
Do you help with AI search visibility, like showing up in ChatGPT or Google's AI Overviews?
Yes. This is one of the fastest-growing pieces of what we do. We help brands build the kind of content, authority signals, and digital footprint that gets picked up and cited by AI assistants, not just ranked in traditional search.
Can you guarantee we'll get cited by AI search?
No, and we'll tell you that upfront.
"We're not selling magic. We're selling the same real, disciplined work that made brands win at early SEO, before everyone else caught on."
— Lance Hemenway, Founder & CEO, Fireball Agency
Are you a certified HubSpot partner?
Yes, Fireball is a certified HubSpot Solutions Partner, building custom workflows, dashboards, and AEO tracking directly inside the platform.
Do you use AI to write or design our content?
Sometimes, as a starting point, never as the finish line. AI is an amazing tool to use, similar to how we would use Adobe Illustrator to design a project. It is not the 100% completed project. We treat it as a resource and work with it, rather than handing over the reigns.
"AI makes us faster. We make it Fireball."
— Katie Raymon, Creative Director, Fireball Agency
Will our content still look and sound like our brand?
Yes, absolutely! Every AI-assisted piece goes through human review and craft before it ships to ensure your brand voice remains consistent and human sounding. We make sure we build those trust signals with SEO and AEO.
"AI gives you a draft. Getting it to actually feel like your brand takes a human who knows what they're looking at.
— Deborah Hemenway, Content Manager, Fireball Agency
Team & Trust
What makes Fireball different from other agencies?
We're small on purpose, which means senior-level strategy and execution without the bloated pricing or six-person approval chains of bigger firms.
Do you replace our in-house marketing team, or work alongside them?
Either. Some clients bring us in as their entire marketing department. Others plug us in alongside their existing team for the gaps they don't have coverage for. We flex to what you actually need.
What size team actually works on my account?
Small and senior, always. You get direct access to strategists and creatives, not a rotating cast of junior account coordinators. That's the whole point of working with a small team instead of an eight-hundred-person one.
"You get us. Not a junior account manager relaying messages from someone you'll never talk to."
— Lance Hemenway, Founder & CEO, Fireball Agency
How will we know what's happening on our account?
You'll hear from a consistent point of contact, not a black box that surfaces once a month. We keep everything tracked and updated in our Fireball Agency Client Portal. You have full access to see how your digital marketing is performing across all channels, at all times. Weekly recaps and updates are sent out so you always know what's happening.
"Clear updates, no guessing games. If something's moving, you'll know."
— Zoe Jewell, Managing Director, Fireball Agency
How do you measure and report on results?
Real numbers tied to real revenue, not vanity metrics. You'll see clear dashboards and regular reporting that connect marketing activity to pipeline and growth, not just clicks and impressions.