Resources
The Spark
We shine a light on the truths of agency partnerships, the trends rewriting the rules, and the digital tactics that shape real results. It’s not another pile of content; it’s a field guide for smarter decisions in a fast-moving world.
The CMO's Guide to AI Marketing 2026
Free Resource · 2026
The CMO’s Guide to AI Marketing in 2026
More leads. Lower costs. The step-by-step...
Not sure whether to invest in a website, branding, SEO, paid ads, HubSpot, or AI visibility? Start by...
AI can increasingly compare businesses before a customer visits their websites. If it understands your...
AI isn't simply finding businesses. It's increasingly interpreting them for customers. What does the...
How do you know if AEO is working? Learn how to measure AI search visibility, citations, recommendations...
See what to expect by Day 30, 60 and 90, from a clear baseline to measurable AI visibility progress.
HubSpot's AI Search dashboard tracks citations, competitors, and content gaps. Here's what it actually...
What's the difference between an agency that uses AI tools and one that builds AI visibility? Learn how...
Is AEO worth paying for, or can you do it yourself? Learn what businesses can handle internally, when...
Your sales team might not hate the CRM, they might just be stuck with a messy one. Here's what changes...