Cookie Policy
Last updated: May 2026
Disclaimer This cookie policy was not drafted by a licensed attorney. It is intended as a good-faith effort to communicate how we use cookies on our website. If you have legal concerns, we recommend consulting a qualified legal professional.
What Are Cookies Cookies are small text files stored on your device when you visit a website. They help sites remember your preferences, understand how you interact with content, and deliver relevant advertising.
How We Use Cookies We use cookies for the following purposes:
- Analyzing website traffic and user behavior
- Managing and tracking form submissions and communications
- Delivering and measuring the effectiveness of ad campaigns
Cookies We Use
Strictly Necessary These cookies are required for the website to function and cannot be switched off. They are typically set in response to actions you take, such as submitting a form.
| Cookie | Provider | Purpose |
|---|---|---|
| HubSpot (_hs_opt_in, _hs_do_not_track) | HubSpot | Manages cookie consent and opt-out preferences |
Analytics & Performance These cookies help us understand how visitors interact with our site. All data is aggregated and anonymized.
| Cookie | Provider | Purpose |
|---|---|---|
| _ga, _ga_* | Google Analytics | Tracks pageviews, sessions, and user behavior |
| _gid | Google Analytics | Distinguishes unique users over 24-hour sessions |
| _gat | Google Analytics | Throttles request rate |
| _hsq | HubSpot | Tracks pages visited and form activity |
Marketing & Advertising These cookies are used to deliver relevant ads and measure campaign performance. They may track your activity across other websites.
| Cookie | Provider | Purpose |
|---|---|---|
| li_fat_id, UserMatchHistory, lidc | Powers LinkedIn ad targeting and conversion tracking via LinkedIn Pixel | |
| _fbp (if applicable) | LinkedIn Insight Tag | Retargeting and campaign attribution |
| hubspotutk | HubSpot | Tracks visitor identity for lead attribution across sessions |
Managing Your Cookie Preferences You can manage your cookie preferences at any time via the cookie consent banner on our website. You can also control cookies directly through your browser settings — note that disabling certain cookies may affect site functionality.
Opt-out links by provider:
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- HubSpot: https://legal.hubspot.com/privacy-policy
- LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Third-Party Cookies Some cookies are set by third-party services that appear on our site. We do not control these cookies. Please refer to each provider’s privacy policy for more information:
- Google: https://policies.google.com/privacy
- HubSpot: https://legal.hubspot.com/privacy-policy
- LinkedIn: https://www.linkedin.com/legal/privacy-policy
Updates to This Policy We may update this cookie policy from time to time. The “last updated” date at the top of this page reflects the most recent revision.
Contact Us Questions? Reach out at hello@fireball.agency or https://fireball.agency/contact.