The Whole Person

The Whole Person now has a unified brand, a user-friendly website, and systems that help them do what they do best—support individuals with disabilities throughout Kansas City. Their digital presence finally matches the heart of their work: accessible, inclusive, and deeply impactful.

Empowering Independence. Building Inclusion. Driving Change.

The Whole Person (TWP) is a nonprofit Center for Independent Living (CIL) dedicated to connecting people with disabilities to the resources, support, and advocacy they need to thrive. For over 45 years, TWP has been a leading voice for disability rights and accessibility in the greater Kansas City area.

The Challenge

The Whole Person had decades of impact—but their brand and messaging weren’t keeping pace with their growing footprint. They needed a refreshed identity and marketing strategy that reflected the heart of their work and communicated clearly to the people who needed their services most.

Branding

We replaced their generic logo with a vibrant, human-centered brand. The new mark, a figure formed from bright, diverse colors, visually represents the whole person: their identity, their journey, and the wide range of services offered by the organization.

It’s approachable, inclusive, and unmistakably TWP.

Website

We transformed their website from 274+ pages of content overload into a streamlined 40-page experience that’s clear, accessible, and user-focused.

The new site highlights their programs, impact, and identity while making it easier for people to find the resources they need—fast.

CRM Strategy

We brought HubSpot into their digital ecosystem to manage their entire digital presence. Now, when someone submits a form on the site, it kicks off a seamless internal process—making sure that person gets connected to help quickly.

As HubSpot Partners, we manage workflows, automations, and reporting that give the organization transparency into how many lives they touch.

The Results

HubSpot Implementation & Management: Seamless lead management, improved communication, and clear visibility into how many individuals they’re supporting across the region.

Custom Reporting: Built out real-time dashboards to track form submissions, contacts, and program engagement—helping staff make smarter, faster decisions.

Google Analytics Integration: Enabled tracking for site performance, traffic sources, and user behavior—empowering the team to understand what’s working and where to improve.

Website Overhaul: Reduced 274 pages to 40 streamlined, accessible, and user-friendly pages, making it easier for individuals to find the help they need.

Brand Refresh: Replaced an outdated identity with a vibrant, inclusive visual system that better reflects the mission and people they serve.

Cohesive Collateral: Updating all print and digital materials to match the new brand for consistency and professionalism across every touchpoint.

Social Media Strategy: Developed an engagement-focused strategy to boost awareness, highlight community impact, and promote their weekly podcast.