Lance Hemenway, Author at Fireball Agency

Lance Hemenway is CEO & Founder at Fireball Agency, a Kansas City-based marketing agency helping businesses build AI authority and visibility. Connect with Lance on LinkedIn.

Over the past two decades, Lance has helped launch, grow, and scale digital businesses during some of the internet’s most transformative moments.

Rocket Engine crash lands in Kansas City boardroom.

Marketing Strategy

How to Hire an Agency for AI Services in Kansas City

As AI becomes part of nearly every business discipline, choosing the right partner is getting more complicated....

4 briefcases in a row. 3 are black and 1 is fireball colored.

AI Search Visibility

Can AI Tell Why My Business Is Different From My Competitors?

AI can increasingly compare businesses before a customer visits their websites. If it understands your...

A man with two versions of himselft symbolizing 2 versions that branding can take on.

Marketing Strategy

What Does AI Say About My Business?

AI isn't simply finding businesses. It's increasingly interpreting them for customers. What does the...

Fireball_BlogImgs-54-17 How Do I Measure Whether AI

AI Search Visibility

How Do I Measure Whether AI Search Optimization Is Working?

How do you know if AEO is working? Learn how to measure AI search visibility, citations, recommendations...

AI Search Visibility

What's the Difference Between an Agency That Uses AI Tools and One That Builds AI Visibility?

What's the difference between an agency that uses AI tools and one that builds AI visibility? Learn how...

Buisness man pondering whic fork in the road to take.

AI Search Visibility

How Do I Choose a Marketing Agency That Understands AI Search?

How do you choose a marketing agency that understands AI search? Learn what to ask about AEO, GEO, ChatGPT...

A man sitting in a row of empty chairs with his head in his hands looking exasperated.

AI Search Visibility

How Long Does It Take for a Business to Start Showing Up in AI Answers?

How long does it take for a business to show up in AI answers? Learn what to expect in the first 30,...

AI Search Visibility

What Is GEO and Is It the Same as AEO?

What is GEO, and is it the same as AEO? Learn where Generative Engine Optimization came from, how it...

Confused woman who has arrows going in both directions.

AI Search Visibility

What Does It Mean for a Business to Be Visible in AI Search?

What does it mean to be visible in AI search? Learn how AI visibility differs from rankings and traffic...