Lance Hemenway, Author at Fireball Agency

Lance Hemenway is CEO & Founder at Fireball Agency, a Kansas City-based marketing agency helping businesses build AI authority and visibility. Connect with Lance on LinkedIn.

Over the past two decades, Lance has helped launch, grow, and scale digital businesses during some of the internet’s most transformative moments.

Buisness man pondering whic fork in the road to take.

AI Search Visibility

How Do I Choose a Marketing Agency That Understands AI Search?

How do you choose a marketing agency that understands AI search? Learn what to ask about AEO, GEO, ChatGPT...

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AI Search Visibility

How Long Does It Take for a Business to Start Showing Up in AI Answers?

How long does it take for a business to show up in AI answers? Learn what to expect in the first 30,...

AI Search Visibility

What Is GEO and Is It the Same as AEO?

What is GEO, and is it the same as AEO? Learn where Generative Engine Optimization came from, how it...

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AI Search Visibility

What Does It Mean for a Business to Be Visible in AI Search?

What does it mean to be visible in AI search? Learn how AI visibility differs from rankings and traffic...

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AI Search Visibility

Why Isn't ChatGPT Recommending My Business?

Why isn't ChatGPT recommending your business? Learn how AI authority, content, technical structure, and...